Unmasking Hidden Fees: How Ancillary Charge Scraping Increased Direct Bookings by 22%

A Competitive Pricing Strategy Focused on Total Stay Cost, Not Just Nightly Rates

By analyzing and visualizing competitors' mandatory ancillary fees (resort fees, parking, etc.), our client highlighted their all-inclusive pricing, leading to a 22% uplift in direct bookings and a 15% increase in Average Daily Rate (ADR) from higher-value guests.