Boosting Conversion Rates by 45% by Identifying Micro-Influencers with High Audience Affinity

Moving Beyond Follower Counts to Find Authentic Brand Advocates in Sustainable Ecommerce

Achieved a 45% increase in conversion rates from influencer campaigns and reduced customer acquisition cost (CAC) by 30% by reallocating budget from macro-influencers to a curated set of high-affinity micro-influencers.